Themed walking tours of your own city
Starting costs about $446 in the United States and 75,300 NGN in Nigeria. After 12 months, this business can bring in about $1,900 net per month in the United States and 452,000 NGN in Nigeria. The starting money comes back in about 3 months, with 25 hours of work per week.
Mundyo estimates, data as of 2026-11-02.
See the numbers for my countryFree, no account, in the currency of 243 countries.
The numbers
| Country | To start | Net per month (month 12) |
|---|---|---|
| United States | $446 | $1,900 |
| Nigeria | 75,300 NGN | 452,000 NGN |
| United Kingdom | £333 | £1,330 |
| Kenya | 21,800 KES | 65,400 KES |
| India | 10,600 INR | 47,700 INR |
Amounts adjusted to each country's price and income levels.
The problem
Tourists and newcomers want to discover a city like locals do, but classic bus tours are expensive, impersonal and miss the lively neighbourhoods.
The solution
Two- to three-hour walking tours in small groups on a theme (history, street food, street art, markets), led by a local who tells the story of their city.
Your customers
Foreign and domestic tourists, business travellers with a few free hours, international students, schools and companies for group outings.
How you make money
€10 to €30 per person, or pay-what-you-want tours; private tours for groups and companies at a fixed price.
Competition
Official guides, travel agencies, free tip-based tours, audio guides and apps, activities sold on booking platforms.
Who has an edge
An original theme and a real talent for storytelling, with excellent online reviews, push the tour to the top of the platforms, which brings new customers without advertising.
The risks
Guide card or licence required in some countries or sites, tourist seasons, weather, booking platform fees, negative reviews.
The first 3 steps
- Check whether a guide card or licence is required locally
- Build a two-hour route and test it with friends
- List the tour on booking platforms and on Google
How the numbers are calculated
Example in a high-income eurozone country, at month 12: revenue €1,900 − costs €600 = €1,300 net per month. Revenue: 16 tours × 8 people × €15 a month. Costs: booking platform fees, tastings, advertising, insurance, social contributions. For other countries, Mundyo adjusts the starting budget to the price level (World Bank) and the income to prices and customers' purchasing power, then converts at the day's exchange rate.
Frequently asked questions
How much does it cost to start: City walking tours?
About $446 (United States), 75,300 NGN (Nigeria), £333 (United Kingdom), depending on the country. Mundyo calculates the amount for 243 countries.
How much can you earn per month?
After 12 months, about $1,900 (United States), 452,000 NGN (Nigeria), £1,330 (United Kingdom) net per month, after costs.
How long until I get my starting money back?
About 3 months, with 25 hours of work per week.
What are the risks?
Guide card or licence required in some countries or sites, tourist seasons, weather, booking platform fees, negative reviews.
Where do I start?
1. Check whether a guide card or licence is required locally 2. Build a two-hour route and test it with friends 3. List the tour on booking platforms and on Google
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