Visual identity and graphic design for small businesses
Starting costs about $3,910 in the United States and 678,000 NGN in Nigeria. After 12 months, this business can bring in about $2,340 net per month in the United States and 527,000 NGN in Nigeria. The starting money comes back in about 7 months, with 30 hours of work per week.
Mundyo estimates, data as of 2026-11-02.
See the numbers for my countryFree, no account, in the currency of 247 countries.
The numbers
| Country | To start | Net per month (month 12) |
|---|---|---|
| United States | $3,910 | $2,340 |
| Nigeria | 678,000 NGN | 527,000 NGN |
| United Kingdom | £2,670 | £1,580 |
| Kenya | 174,000 KES | 79,900 KES |
| India | 84,800 INR | 58,300 INR |
Amounts adjusted to each country's price and income levels.
The problem
Many small businesses use a home-made logo, inconsistent colours and improvised materials, which makes them look less serious than competitors.
The solution
A turnkey package: logo, palette, fonts, simple brand guide, business cards, signage, quote and social post templates, delivered as print-ready files.
Your customers
New founders, tradespeople, restaurants, practices, associations and SMEs launching or refreshing their image without an in-house marketing team.
How you make money
Identity package from 400 to 2,000 €, extra materials at 50 to 300 € each, design maintenance at 100 to 300 € per month.
Competition
Low-cost designer platforms, online logo contests, AI logo generators, communication agencies and printers offering free layouts.
Who has an edge
A designer who understands the client's trade, explains choices and delivers every useful file stands out from logos sold without support.
The risks
Crowded market pushed down by AI, indecisive clients asking for endless changes, irregular income without maintenance contracts.
The first 3 steps
- Build a portfolio of five identities, two of them for friends
- Define three packages with a limited number of revisions
- Offer a partnership to local printers and accountants
How the numbers are calculated
Example in a high-income eurozone country, at month 12: revenue €2,500 − costs €900 = €1,600 net per month. Revenue: 1 brand identity × €1,000 + 6 designs × €150 + 3 retainers × €200. Costs: design software, stock images, computer, prospecting, social contributions. For other countries, Mundyo adjusts the starting budget to the price level (World Bank) and the income to prices and customers' purchasing power, then converts at the day's exchange rate.
Frequently asked questions
How much does it cost to start: Graphic design for small firms?
About $3,910 (United States), 678,000 NGN (Nigeria), £2,670 (United Kingdom), depending on the country. Mundyo calculates the amount for 247 countries.
How much can you earn per month?
After 12 months, about $2,340 (United States), 527,000 NGN (Nigeria), £1,580 (United Kingdom) net per month, after costs.
How long until I get my starting money back?
About 7 months, with 30 hours of work per week.
What are the risks?
Crowded market pushed down by AI, indecisive clients asking for endless changes, irregular income without maintenance contracts.
Where do I start?
1. Build a portfolio of five identities, two of them for friends 2. Define three packages with a limited number of revisions 3. Offer a partnership to local printers and accountants
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