Selling on WhatsApp and social media, with no stock and local delivery
Starting costs about $223 in the United States and 75,300 NGN in Nigeria. After 12 months, this business can bring in about $1,120 net per month in the United States and 301,000 NGN in Nigeria. The starting money comes back in about 3 months, with 20 hours of work per week.
Mundyo estimates, data as of 2026-11-02.
See the numbers for my countryFree, no account, in the currency of 243 countries.
The numbers
| Country | To start | Net per month (month 12) |
|---|---|---|
| United States | $223 | $1,120 |
| Nigeria | 75,300 NGN | 301,000 NGN |
| United Kingdom | £167 | £792 |
| Kenya | 7,270 KES | 36,300 KES |
| India | 5,300 INR | 26,500 INR |
Amounts adjusted to each country's price and income levels.
The problem
Wholesalers and small makers have products but few direct customers, and many people prefer to buy by message from someone they know.
The solution
Pick products from nearby wholesalers or makers, show them every day in statuses, groups and pages, take the order and a deposit, buy only then, and deliver in the neighbourhood.
Your customers
Your contacts, neighbours, colleagues and their families: households, students, employees and small shops who like ordering by message and paying on delivery or by mobile money.
How you make money
Margin of 20 to 35 % on each product resold, plus delivery fees; some suppliers also pay a commission on the sales you bring them.
Competition
Other resellers on social media, local markets and shops, large online marketplaces when they deliver in the area.
Who has an edge
Trust: customers buy from someone they know, who answers fast, shows real photos and delivers in person. Nothing is bought before the order and deposit.
The risks
Supplier out of stock or late, poor-quality products, customers who cancel, contacts tired of too many messages, unpaid orders if you deliver without a deposit.
The first 3 steps
- Choose three reliable suppliers and one type of product
- Post photos and prices in your status every day
- Sell to ten people you know first and ask for feedback
How the numbers are calculated
Example in a high-income eurozone country, at month 12: revenue €3,000 − costs €2,200 = €800 net per month. Revenue: 120 orders × €25 a month. Costs: product purchases, delivery, packaging, data plan, social contributions. For other countries, Mundyo adjusts the starting budget to the price level (World Bank) and the income to prices and customers' purchasing power, then converts at the day's exchange rate.
Frequently asked questions
How much does it cost to start: WhatsApp reselling with no stock?
About $223 (United States), 75,300 NGN (Nigeria), £167 (United Kingdom), depending on the country. Mundyo calculates the amount for 243 countries.
How much can you earn per month?
After 12 months, about $1,120 (United States), 301,000 NGN (Nigeria), £792 (United Kingdom) net per month, after costs.
How long until I get my starting money back?
About 3 months, with 20 hours of work per week.
What are the risks?
Supplier out of stock or late, poor-quality products, customers who cancel, contacts tired of too many messages, unpaid orders if you deliver without a deposit.
Where do I start?
1. Choose three reliable suppliers and one type of product 2. Post photos and prices in your status every day 3. Sell to ten people you know first and ask for feedback
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